Young Egyptians nowadays rehearse synchronized dance routines to songs by BLACKPINK, a South Korean girl group, or BTS, a South Korean boy band —groups they have never seen in concert, in a language most of them do not understand. They film themselves and post the clips online to engage with like-minded fans. For a fast-growing slice of Egyptian youth caught up in Hallyu, or the Korean cultural wave, that cultural phenomenon shapes how they listen, dress, and dream. What began as a niche curiosity, a few young Egyptians stumbling onto Korean dramas and music in the 2000s, has since exploded into a mainstream cultural force. Today, countless members of Egyptian youth are part of online K-pop communities, where being a fan is about identity and less about passive consumption. Since the early 2010s, the spread of K-dramas and K-pop has been boosted by streaming platforms and social media and has turned it into a widespread cultural phenomenon, particularly among university students. Korean content is now widely consumed in Egypt through Netflix, YouTube, and dedicated fan communities on Facebook and Instagram. As of 2020, Egypt recorded a 33 percent increase in…
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