Paramount Made Radical Changes to CBS Late Night and ‘60 Minutes.’ Will Advertisers Still Spend? ...Middle East

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Dozens of advertising and media buying executives convened in late April at an event space near the west side of New York City, eager to get a look at what Paramount Skydance had to offer in its first “upfront” market under the control of CEO David Ellison. Attendees sat at long tables, dined on exquisitely […]

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