Allie Rose Co. went to social media on June 3, 2026 to announce the “exciting” news that she had secured the trademark for “Hot Girls Read.” She has since deleted the story after facing backlash for many in the community, as they claimed that she had no right to get that trademark.
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And she went on to ask that all small businesses that have products with that phrasing, even though they had their products up long before she secured the trademark, to stop selling them. Later, she claimed that she wouldn’t ask small creators to take their listings down, but many in the book community have shared that they got messages on the contrary.
Many bookstagrammers and other influencers have noticed that something like this has happened in the past. Indie author Faleena Hopkins decided to trademark the phrase “Cocky,” which she had used in her novels about the Cocker Brothers. The use of the term covered the specific font that she used and the use of the term in romance novels.
In the end, the Authors Guild and Romance Writers of America (RWA) was able to get the trademark overturned in 2018.
‘Hot Girls Read’ Could See a Similar Movement
There is some contradiction in one of her celebratory posts and the trademark filing. Rose says that the “Hot Girls Read” phrase was first used commercially on Jan. 14, 2021. However, she originally stated that she started using it in 2023.
View this post on InstagramMany have also pointed out that Allie Rose Co. started out selling merchandise with copyrighted phrases and terms. Others are angry that the owner filed the trademark quietly in 2024, possibly in an attempt to prevent people from fighting back against it before it was approved. However, as Cockygate proves, it’s possible to get that licensing overturned afterward.
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