The book community sparked a rally to fight back after one creator announced her new trademark, and it feels like “Cockygate” all over again for many.
Allie Rose Co. went to social media on June 3, 2026 to announce the “exciting” news that she had secured the trademark for “Hot Girls Read.” She has since deleted the story after facing backlash for many in the community, as they claimed that she had no right to get that trademark.
Allie Rose shared that she has the trademark on the following products:
bookmarksstickersnotebook covers/book coversnotepadssweatshirtst-shirtshooded sweatshirtsAnd she went on to ask that all small businesses that have products with that phrasing, even though they had their products up long before she secured the trademark, to stop selling them. Later, she claimed that she wouldn’t ask small creators to take their listings down, but many in the book community have shared that they got messages on the contrary.
In fact, to keep a trademark, it’s important that people act on it. So, it’s counterproductive for Allie Rose Co. to say that they won’t follow through after pushing forward to secure the legal element.
Many bookstagrammers and other influencers have noticed that something like this has happened in the past. Indie author Faleena Hopkins decided to trademark the phrase “Cocky,” which she had used in her novels about the Cocker Brothers. The use of the term covered the specific font that she used and the use of the term in romance novels.
Hopkins declared after the decision in 2016 that she had only trademarked the phrase after readers complained that they had bought books that they thought were hers. She wouldn’t go after anyone who used the phrase before her, but many authors have to spend thousands of dollars to change their titles and book covers or risk getting their listings suspended on Amazon.
In the end, the Authors Guild and Romance Writers of America (RWA) was able to get the trademark overturned in 2018.
‘Hot Girls Read’ Could See a Similar Movement
As many book influencers gather together with the latest news, it looks like something similar could happen for Rose.
There is some contradiction in one of her celebratory posts and the trademark filing. Rose says that the “Hot Girls Read” phrase was first used commercially on Jan. 14, 2021. However, she originally stated that she started using it in 2023.
View this post on InstagramMany other bookish groups were using that phrase in 2021, which arguably became popular thanks to Megan Thee Stallion’s songs, “Hot Girl” in 2018 and “Hot Girl Summer” in 2019. Also, large businesses such as Popsocket and Barnes and Noble have used the phrase for a few years.
Many have also pointed out that Allie Rose Co. started out selling merchandise with copyrighted phrases and terms. Others are angry that the owner filed the trademark quietly in 2024, possibly in an attempt to prevent people from fighting back against it before it was approved. However, as Cockygate proves, it’s possible to get that licensing overturned afterward.
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