But one major global cruise player just proved that real progress can happen much faster than the maritime world expected.
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In 2025, MSC aggressively expanded its shore power capabilities, locking in 217 successful plug-in connections while docked at ports to completely eliminate emissions at berth. The company also burned through more than 9,800 tons of renewable fuels over the year, which effectively slashed their greenhouse gas emissions by over 48,000 tons.
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Protecting the Oceans They Sail
MSC Cruises
Back on board, the fleet is managing its resources with high-tech precision. Ships generated a staggering 84.4% of their freshwater directly on board to completely avoid draining local municipal water supplies in the communities they visit. They have also deployed strict whale-strike mitigation measures and route adjustments to protect vulnerable marine life.
Big Progress vs. A Long Way to Go
While hitting a carbon efficiency metric five years early is undoubtedly a step in the right direction, environmental advocacy groups are quick to point out that the global cruise industry still has a massive uphill battle ahead to reach true carbon neutrality. Efficiency targets measure carbon intensity per passenger, meaning that as massive cruise companies continue to build larger ships and carry more travelers globally, the industry's absolute emissions can still rise even as individual ships technically become cleaner.
Related: MSC Cruises Just Banned a Major Hidden Travel Surcharge for Summer 2026
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