The 20-year-old gold medalist has officially joined Louis Vuitton as its newest brand ambassador, marking a major crossover moment between elite sports and luxury style.
Alongside the images, Liu shared a heartfelt message about the milestone: "Stepping into this new chapter as a Louis Vuitton Ambassador is an honor and a privelege, especially for a figure skater to be recognized in this way, and I take so much pride in that."
Alysa Liu attends the 2026 Vanity Fair Oscar Party Hosted By Mark Guiducci at Los Angeles County Museum of Art.Photo by Neilson Barnard/Getty Images
Her appointment comes shortly after attending Nicolas Ghesquière’s Fall 2026 show during Paris Fashion Week, where her presence signaled a growing connection between the rising star and the iconic brand.
View this post on InstagramPrevious ambassadors have also included Olympic gold medalist Eileen Gu and Brazilian skateboarder Rayssa Leal.
Liu’s rise to global fame has been anything but ordinary. At the 2026 Milano Cortina Winter Olympics, she made history as the first American woman since 2002 to win individual Olympic gold in figure skating. She also secured gold in the team event, cementing her place as one of the sport’s brightest stars.
Her skating career has also been marked by groundbreaking achievements. Liu became the first woman to land both a triple axel and a quadruple jump in a single program. After briefly retiring at age 16, she returned two years later with a fresh mindset focused on creativity and self-expression.
With her new role at Louis Vuitton, Liu is expanding her reach even further.
Related: U.S. Figure Skater Alysa Liu's Special Appearance Announced
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