Doritos Protein, a bold new version of the classic tortilla chip that packs 10 grams of protein per serving, about five times more than original Nacho Cheese Doritos, has been spotted in warehouses.
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New Costco find: Protein Doritos ? 10g protein per serving! #costco #costcofinds #costcotiktok #protein
♬ Austin Powers Theme (Soul Bossa Nova) - N.Y. Jazz OrchestraAccording to PepsiCo, the launch reflects a push into more protein-focused snacks while still keeping Doritos' signature flavor front and center.
What Makes Doritos Protein Chips Different?
Unlike the classic version, which contains around 2 grams of protein per serving, Doritos Protein delivers 10 grams. The protein itself comes from dairy-based casein, which is listed as the first ingredient. It's expected to roll out in multiple sizes, including a single-serve option with 17 grams of protein planned for later this year.
The lineup launches with two flavors. The Nacho Cheese sticks with the brand's best-selling, classic cheesy seasoning. There's also Sweet & Tangy BBQ, though it has not been spotted at Costco yet and is expected to roll out more broadly this year. Doritos describes that flavor as "a bold experience that elevates traditional BBQ flavor with sweetness, complex spices, and tanginess."
A bowl of Doritos chips.Image via Shutterstock/TanyaLovus
If you're looking for a more protein-forward chip, Doritos Protein brings a fun option with a nostalgic feel. It's a way to enjoy one of America's most popular flavors while getting a little more out of your snack.
If you're a Costco regular, this is one to watch for on your next trip.
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