The beloved brand of boxed cake mix and ready-to-bake treats knows that as the weather warms up, fans don't just turn off their ovens and stop baking. But the flavors they're looking to enjoy certainly do change.
Just like the classic campfire treat, Pillsbury's refrigerated dough features chocolate and marshmallow flavors in the style of its classic Grands Cinnamon Rolls. So instead of cinnamon-and-sugar bits, the roll is stuffed with a fudgy, chocolatey filling and topped with marshmallow-flavored icing, per an official retailer's description.
The limited-time item first appeared on the market about a decade ago, when the s'mores craze was starting to really take off, joining other consumer favorites like "S'mOREOs." And in the nearly 10 years since the rolls debuted, the flavor has remained just as popular, with more recent additions like Pillsbury's S'mores Big Cookies, Pop-Tarts S'mores Ice Cream Sandwiches and Little Bites S'mores Muffins winning over snackers.
"Anything S'mores yes plz" a second agreed, while a third cheered, "Yummy! I love smores anything."
"Love s'mores!" a different fan said with applause, adding that they're "definitely going to try these."
One more suggested adding "some graham on top to really tie the smores concept."
Where Will Pillsbury's S'mores Rolls Be Available?
Whether the item is exclusive to the mega retailer is currently unclear, but it's likely that Walmart is just the first to list it, and it will be found at other stores later this season as stocks of the springtime favorite Strawberry and Cream Cinnamon Rolls begin to deplete.
Next: Ghirardelli’s New Brownie Mix Is a First for the Brand—and Fans Are Already Loving It
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