GTA 6 is set to be a game unlike any other, and that's been reflected in a high-budget marketing campaign that's covered everything from magazine covers to a collaboration with NBA team Miami Heat.
Located at their Bond Street shop, the building has been lit from the outside in the GTA 6 colours alongside themed displays, including a sports car in the window.
On the inside, fans can get their hands on more than 60 exclusive pieces of GTA 6 merchandise including jackets, t-shirts, caps, bags and more.
More than half of the merch available is exclusive to Selfridges, including perhaps the highlight of the collection, a GTA 6 varsity jacket that will set you back a hefty £2,500 (~$3,350), though a cheaper black jacket is available for £1,750 (~$2,350).
With 10 days to go until what is certainly the biggest release in gaming history, the hype surrounding Rockstars' latest hit is only growing, with pre-orders of both editions continuing to sell like hotcakes.
Grand Theft Auto 6 launches on 19 November 2026 for PlayStation 5 and Xbox Series X/S.
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