Pillsbury fans are ready for summer—and so is the company, apparently.
The beloved brand of boxed cake mix and ready-to-bake treats knows that as the weather warms up, fans don't just turn off their ovens and stop baking. But the flavors they're looking to enjoy certainly do change.
Gone for the season (from shelves and the minds of fans) are the peppermints, gingerbreads and spice cakes, as lighter, brighter, or fruitier flavors are favored for spring and summer. So while Pillsbury's Hot Cocoa Rolls have disappeared from shelves, another chocolatey replacement finally appears to be on the way. Joining Pillsbury's new Blueberry Crumble and Apple Pie-flavored cookie doughs are its returning Grands S'mores Rolls.
Just like the classic campfire treat, Pillsbury's refrigerated dough features chocolate and marshmallow flavors in the style of its classic Grands Cinnamon Rolls. So instead of cinnamon-and-sugar bits, the roll is stuffed with a fudgy, chocolatey filling and topped with marshmallow-flavored icing, per an official retailer's description.
Related: Pillsbury Fans Say New Spring Sugar Cookie Shapes Are So ‘Cute’
The limited-time item first appeared on the market about a decade ago, when the s'mores craze was starting to really take off, joining other consumer favorites like "S'mOREOs." And in the nearly 10 years since the rolls debuted, the flavor has remained just as popular, with more recent additions like Pillsbury's S'mores Big Cookies, Pop-Tarts S'mores Ice Cream Sandwiches and Little Bites S'mores Muffins winning over snackers.
"I'll eat a cardboard box if it was smores flavored," one fan joked on Facebook.
"Anything S'mores yes plz" a second agreed, while a third cheered, "Yummy! I love smores anything."
"This sounds so good," someone else said of the Pillsbury Grands.
"Love s'mores!" a different fan said with applause, adding that they're "definitely going to try these."
"oh i absolutely need!" another gushed.
One more suggested adding "some graham on top to really tie the smores concept."
Where Will Pillsbury's S'mores Rolls Be Available?
Although Pillsbury's returning S'mores Rolls haven't hit its official website yet, a current product listing shows them available in 17.5-ounce cans (yielding five big rolls) at Walmart for $4.37 (prices may vary). Some eagle-eyed shoppers have also spotted the item in store at select locations, per trusted food blogger Markie_devo, so even if it's not available for delivery, it may be worth perusing the grocery aisles at your local Walmart the next time you're there.
Whether the item is exclusive to the mega retailer is currently unclear, but it's likely that Walmart is just the first to list it, and it will be found at other stores later this season as stocks of the springtime favorite Strawberry and Cream Cinnamon Rolls begin to deplete.
Parade reached out for comment. We will update this post with any information that may become available.
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