Months ago, social media sleuths speculated that an energy drink flavored like the iconic Keurig Dr Pepper soft drink would be hitting the market after an insider revealed a potential partnership with a leaked retail calendar. At the time, it was still just hearsay and much was unknown, but now all the official details have spilled and fans seem all the more excited.
"This one is special for us. Since announcing the Ghost partnership with Keurig Dr Pepper, our fans have been eager to see how it would come to life through one of the iconic brands in their portfolio," Dan Lourenço, co-founder and CEO of Ghost, explained in an April 14 announcement.
Ghost Launches 7Up-Flavored Energy Drink
According to the official press release, Ghost Energy X 7Up features a completely original formula that was developed in collaboration with 7UP to deliver a "true-to-brand lemon-lime experience" in a way that "feels both authentic and distinctly its own" without any added sugar.
Even the can is designed to look like classic soda packaging, which the Ghost said reinforces "the nostalgic connection" while delivering a modern look and formula packed with the energy drink's functional, performance-driven ingredients (200 milligrams of caffeine, added vitamins and signature blend of nootropics).
"This collaboration thoughtfully extends an iconic brand into a new moment that feels modern, intuitive and authentic to both partners," Justin Whitmore, president of energy brands at Keurig Dr Pepper, added. "This activation of our brands aligns with evolving consumer needs, especially in fast growing categories like energy."
GHOST® taps into classic lemon-lime nostalgia with its new 7UP® Energy drink launch"Dr Pepper Ghost needed," one begged on Instagram.
"Just waiting over here for them to drop into retail stores," a third lamented.
Where Will the Ghost x 7Up Energy Drink Be Sold?
Ghost Energy X 7Up is now available for a limited time at select retailers nationwide, including Target, Walmart, Circle K, CVS, and more (prices may vary).
Next: This Year’s Red Bull Spring Edition Flavor Is ‘Really Good,’ Fans Say
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