7Up fans, it's finally happening, the beloved lemon-lime soda is officially getting its own energy drink.
Months ago, social media sleuths speculated that an energy drink flavored like the iconic Keurig Dr Pepper soft drink would be hitting the market after an insider revealed a potential partnership with a leaked retail calendar. At the time, it was still just hearsay and much was unknown, but now all the official details have spilled and fans seem all the more excited.
On Tuesday, popular energy drink maker Ghost—which is was recently acquired by Keurig Dr Pepper—revealed it would be launching a "refreshing, nostalgic" new variety inspired by the citrusy soda.
"This one is special for us. Since announcing the Ghost partnership with Keurig Dr Pepper, our fans have been eager to see how it would come to life through one of the iconic brands in their portfolio," Dan Lourenço, co-founder and CEO of Ghost, explained in an April 14 announcement.
"7UP is iconic. It's refreshing, nostalgic, and has even inspired Ghost in the past," Lourenço noted. "We're excited to bring this flavor to life in a way that stays true to both brands, and we believe it's going to be one of the standout flavors of the summer in the energy drink space."
Ghost Launches 7Up-Flavored Energy Drink
According to the official press release, Ghost Energy X 7Up features a completely original formula that was developed in collaboration with 7UP to deliver a "true-to-brand lemon-lime experience" in a way that "feels both authentic and distinctly its own" without any added sugar.
Related: Keurig Dr Pepper Just Confirmed the Return of 4 Beloved Sodas—and a New One From 7Up
Even the can is designed to look like classic soda packaging, which the Ghost said reinforces "the nostalgic connection" while delivering a modern look and formula packed with the energy drink's functional, performance-driven ingredients (200 milligrams of caffeine, added vitamins and signature blend of nootropics).
"This collaboration thoughtfully extends an iconic brand into a new moment that feels modern, intuitive and authentic to both partners," Justin Whitmore, president of energy brands at Keurig Dr Pepper, added. "This activation of our brands aligns with evolving consumer needs, especially in fast growing categories like energy."
GHOST® taps into classic lemon-lime nostalgia with its new 7UP® Energy drink launchAccording to fans online, the only thing that could make this partnership even sweeter is if it extends to include other Keurig Dr Pepper soft drinks—which is totally possible, as the Ghost teased "more coming soon" and initial rumors suggested A&W Root Beer would also be getting a Ghost energy drink makeover later this year (though, that's still unconfirmed).
"Dr Pepper Ghost needed," one begged on Instagram.
Another called the 7Up version "the current unicorn of energy drinks."
"Just waiting over here for them to drop into retail stores," a third lamented.
One more said they "NEED IT IN MY LIFE NOWWWWWW."
Where Will the Ghost x 7Up Energy Drink Be Sold?
Ghost Energy X 7Up is now available for a limited time at select retailers nationwide, including Target, Walmart, Circle K, CVS, and more (prices may vary).
To find it at a store near you, try the official Ghost energy drink locator.
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