Ahead of Laufey’s Coachella performance and her deluxe album A Matter of Time: The Final Hour, Erewhon unveiled The Madwoman Smoothie on April 9.
A portion of the proceeds from the 20-ounce Madwoman Smoothie will go to The Laufey Foundation, a nonprofit that expands access to musiceducation and instruments to young musicians.
Erewhon posted a series of photos on Instagram of Laufey posing with the smoothie, which has a berry-pink top and a black and white swirl on the bottom. Erewhon reposted a fan’s Instagram story, who called the smoothie “a literal work of art.”
View this post on InstagramOne fan commented on Erewhon's post, "Welp. Guess I finally have to try one of these fancy smoothies. Thanks a lot, Laufey!"
Laufey called the upcoming music video “one of [her] most favorite videos we have ever made!”
Although the details of the music video have been kept vague, Laufey posted a short clip from it. While Liu, Tung and Skiendiel are seen at the doorway, Williams is shown shirtless outside. Laufey called them “the most powerful cast.” Take a look at the preview here:
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