Applications opened on Monday for eligible business owners in the district, with the city offering to pay up to $30,000 per business for visible improvements. The city is investing $400,000 of American Rescue Plan Act grant funding into the corridor.
Jason Fontela, owner of Hometown Car Wash, applied for the funding first thing this week.
Nearby, construction along West Texas Street is also promising some major improvements. The city, with this grant funding application, hopes to provide a simple facelift for Fairfield businesses. "Signage, landscape softening, lighting and parking, again, keeping it simple and focused to maximize the dollars," Zellers said. The city's goal is to make the bustling stretch of road more inviting and more pedestrian-friendly, hopefully driving new business to the area. "We're also doing a six-month pilot project, where several days a week, we are sending out cleaning crews to sweep the sidewalk up, picking up trash, things like that to provide that little lift, little extra attention right now to that area," Zellers said. Fontela says if his application is chosen, he wants to spend the money on a new parking lot, signs, lighting and to create a sitting area for customers to wait while the hand washers work their magic.
He hopes other business owners along the corridor also get the chance to cash in. "They need a lot of help here, and this is something that's going to help a lot of small business owners, you know, see that second wind and more light at the end of the tunnel," Fontela said.
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