Building brighter and more vibrant businesses in Fairfield is the goal of the city's newly launched North Texas Street Revitalization Program.
Applications opened on Monday for eligible business owners in the district, with the city offering to pay up to $30,000 per business for visible improvements. The city is investing $400,000 of American Rescue Plan Act grant funding into the corridor.
"It's really, for the city, a first step in our work to really help define the future of the corridor, the character of that corridor," said Dave Zellers, the city's director of Community and Economic Development.
Jason Fontela, owner of Hometown Car Wash, applied for the funding first thing this week.
The hand wash and car detailing business has been a Fairfield staple since the 1950s."A lot of our customers are very loyal, and we appreciate them," Fontela said. On a rainy day like Wednesday, it is typical the weather drives customers away."It's a little bit tough for us as, you know, a small business against all of these giants up and down the street here. But we're trying to make do as we can," Fontela said. Fontela hopes the city's investment will help boost business in the corridor. "Kind of give the little guy a second chance," Fontela said. The city is putting the North Texas Street business district in the spotlight as other local investments, like building a new recreation center, are underway.
Nearby, construction along West Texas Street is also promising some major improvements. The city, with this grant funding application, hopes to provide a simple facelift for Fairfield businesses. "Signage, landscape softening, lighting and parking, again, keeping it simple and focused to maximize the dollars," Zellers said. The city's goal is to make the bustling stretch of road more inviting and more pedestrian-friendly, hopefully driving new business to the area. "We're also doing a six-month pilot project, where several days a week, we are sending out cleaning crews to sweep the sidewalk up, picking up trash, things like that to provide that little lift, little extra attention right now to that area," Zellers said. Fontela says if his application is chosen, he wants to spend the money on a new parking lot, signs, lighting and to create a sitting area for customers to wait while the hand washers work their magic.
He hopes other business owners along the corridor also get the chance to cash in. "They need a lot of help here, and this is something that's going to help a lot of small business owners, you know, see that second wind and more light at the end of the tunnel," Fontela said.
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