It’s a response I’ve heard again and again over the last year. And as politics and global events go haywire, I don’t think I’m alone experiencing this shift.
It’s time to widen the aperture of these discussions. And, with that in mind, yesterday in London we launched Future Proof. Beginning this week, the name of this column will change. Every week, I’ll continue to bring you analysis of our energy and climate economy, grounded in a recognition that traditional climate coverage captures only one part of a much larger transformation. And we have more in store. In the coming months, we plan to unveil new components of this newsletter, in-person convenings, and multimedia offerings designed to expand the Future Proof conversation to new audiences.
In many ways, this rebrand represents a natural evolution. When we first launched the CO2 newsletter three years ago, the thinking was simple: to cut carbon emissions would require companies to act. With Future Proof, that focus continues but the frame is wider. I’ll cover growing clean tech trends, the expanding role of AI in our economy, and the changing trade landscape. We won’t provide you the latest headlines for every evolving story, but we will give you the 30,000 ft. perspective necessary to understand where the energy and climate economy is headed and why it matters.
It’s impossible to know how policy and narrative will evolve. Many climate people posit that the coming extreme weather events will eventually lead to a popular outcry for national measures that cut emissions. We’ll see. In the meantime, to understand our climate future we need to look beyond the language of global warming and beyond conversations happening exclusively in the climate community. Only then can you future proof your business, community, or country.
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