And since fast food has historically been considered a cheaper alternative to a sit-down restaurant, McDonald's is aiming to restore some of that value with the launch of a lower-priced menu, in hopes of driving more customers and beating out the competition in the fast food wars.
McDonald's lost its status as a value establishment amongst customers after increasing prices due to inflation following the 2020 pandemic.
Currently, the $5 meal deals include the McChicken, McDouble and Daily Double, along with small fries and drink.
Per the outlet, the $4 meal deal for breakfast will include a McMuffin, hash brown and coffee, while the $3 and less menu will offer around-the-clock items like 4-piece chicken McNuggets.
While McDonald's seems convinced in their new strategy, over on Reddit, customers didn't seem overly impressed with the deals, as one noted, "$3 mcchicken So exciting," to which another pointed out, "Knowing damn well mcchickens were $1 until 2022."
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