Country Music Hall of Famer Jimmy Dean's 1969-founded company, known for its extensive morning meat selection and quick grab-and-go bites for your first meal of the day, is aiming to become shoppers' No. 1 go-to for convenient grocery pick-ups with added health benefits.
The fresh launch comprises a trio of new, "premium" high-protein products to satisfy any type of craving, sweet or savory: Jimmy Dean Protein Waffles, Jimmy Dean Protein Bowls, and Jimmy Dean Protein Sandwiches. Each of the releases is made with quality, recognizable ingredients, and without any added MSG, artificial colors or flavors.
Meanwhile, for a heartier, more filling meal, the Protein Bowls pack 40 grams of protein per bowl, offered in Chipotle Chicken, Classic Sausage & Bacon, and Zesty Monterey & Bacon flavors. Opting for the best of both worlds, bread, meat, egg, and cheese come together in Jimmy Dean's Protein Sandwich selection: Grilled Chicken Ciabatta, Sausage Spiral Croissant, and Breakfast Burger Brioche. "With an impressive 25 grams of protein in each sandwich, they are the highest-protein frozen breakfast sandwich in the category," the press release stated.
Jimmy Dean's high-protein product debut is available now at Walmart locations, and is slated to expand to other retailers nationally beginning in April 2026.
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