Former Live Nation and Opry Entertainment Group executive Brian Traeger has joined Dreamliner Luxury Coaches as chief of staff, bringing more than two decades of leadership experience across live music, touring, venue operations and artist relations. In his new role, Traeger will work closely with founder and CEO Rich Thomson to support the company’s rapid expansion, aligning operations across Dreamliner’s portfolio and helping scale its premium transportation services for artists moving from club tours to arena and stadium levels.
Traeger previously served as Senior Vice President of Programming & Artist Relations at Ryman Hospitality Properties’ Opry Entertainment Group, where he oversaw programming strategy and key artist initiatives. Before that, he spent nearly 20 years with Live Nation and House of Blues, eventually becoming President of Tennessee for North American Concerts – Regions. There, he drove consistent gains in revenue and market share, built long-term strategic partnerships, and oversaw a record number of shows booked at major venues including Memphis’ FedExForum and Nashville’s Bridgestone Arena.
Traeger has been recognized repeatedly as a Billboard Country Power Player and appeared for six consecutive years on the Nashville Post’s “In Charge: Music” list. He is also active in the community, serving on nonprofit boards supporting education, health, entertainment, sports and the arts.
“Brian is widely respected within the industry,” said Thomson. “His experience brings an invaluable artist‑first perspective as we expand into new verticals.” Traeger added that Dreamliner occupies a crucial space in touring: “Transportation is central to how tours operate. Dreamliner’s focus on high standards, reliability and discretion sets it apart.”
Check out a stacked rundown of this week’s staffing news below:
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