On Wednesday, Amazon announced "Alexa+ personality styles," a new feature that lets you customize how Alexa responds to queries and requests. At launch, Amazon is rolling out three styles for this experience: "Brief," "Chill," and "Sweet." According to Amazon, Brief is the choice for users who want shorter responses that are more direct and to the point. There should be less flowery language that chatbots are known for, including small talk and "extra conversation." Chill, on the other hand, aims to be an "easygoing and "relaxed" personality, that emulates "chatting with a laid-back friend." Amazon says users who add the Chill personality to Alexa+ will notice conversations are "breezy," and Alexa+ should offer "gentle guidance" with requests. Sweet is your "biggest cheerleader": Amazon says this bot responds with warmth and enthusiasm, celebrating your successes, encouraging you, and transforming "everyday moments into opportunities for positivity." (I just wanted to know the weather, Alexa.)
You can hear a sample of each personality on Amazon's official announcement page, or use the embeds below. Amazon has uploaded Soundcloud links with a brief for each, so you can get a sense of the voice and style of all three. First, there's Brief, which just says, "Operating efficiently":
Amazon Alexa · Brief Personality StyleNext, is Chill, which says, "Life's treating me well. All systems are zen, and the digital universe is spinning in harmony":
Amazon Alexa · Chill Personality StyleFinally, there's Sweet, which says, "Absolutely fantastic. I'm radiating pure joy, and ready to make your day incredibly amazing":
Amazon Alexa · Personality StylesDespite the audio samples above, Amazon won't force you to stick with these default voices, either. You can choose a new personality style while, at the same time, swapping between the eight different voice options Amazon offers.
How to try Amazon's new personality styles with Alexa
Alexa's Personality Style.
To change the voice of your chosen style, head to your device's settings again in the Alexa app, then, under "General," choose your voice.
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