We may or may not always love what the Chicago Cubs go with each year, but I’m always interested to see what a given season’s marketing slogan will be.
The last couple – “Be Here For It” and “You Gotta C It” – were both fine, with decent receptions. I think this year’s version will be better received.
Or should I say [THIS] year’s version:
THIS. pic.twitter.com/SDzDLlwsIo
— Chicago Cubs (@Cubs) February 16, 2026I like it. I especially like it with the brackets, like in the video. Gives it a little extra oomph, and more of an indication that you’re not just saying a word, you’re attaching a feeling. Or maybe I’ve just been watching too much ‘Mad Men.’
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