Over the past few years, Bad Bunny has seen a significant amount of growth in mainstream popularity as he's contributed to helping Spanish-language music find new audiences. He was Spotify's most-streamed artist in 2025, racking up over 90 million monthly listeners to date.
Who is Bad Bunny?
Bad Bunny — whose real name is Benito Antonio Martínez Ocasio — is a Puerto Rican rapper, singer and cultural icon best known for his work in reggaeton, Latin trap and música urbana — styles that blend Spanish-language rap with Caribbean beats and other genres.
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Over the years, Bad Bunny would go on to release several high-charting works with artists across genres, such as Cardi B, Drake, J Balvin and more. His debut album X 100pre (2018) dropped on Christmas Eve and peaked at No. 11 on the U.S. Billboard 200 chart, as well as secured a spot on Rolling Stone's"500 Greatest Albums of All Time" list at No. 447.
Needless to say, the Puerto Rican musician was quickly growing his influence and climbing the tower of success, making waves in helping Spanish-language rap music find more fans all over the world. His third studio album El Último Tour Del Mundo (2020) made history as the first all-Spanish language album to top the Billboard 200 chart. In 2021, Bad Bunny won 10 Billboard Latin Music Awards, including the one for Artist of the Year, and at the GrammysEl Último Tour Del Mundo won Best Música Urbana Album.
Beyond music, Bad Bunny has become a prominent cultural voice, influencing fashion, representing Puerto Rican identity and often speaking on social issues. In 2024, he announced his newest album Debí Tirar Más Fotos— a love letter to the artist's Puerto Rican heritage featuring collaborators that represented the country's various styles and cultural symbols.
Rather than immediately touring the world, Bad Bunny stayed true to his commitment to honor his home of Puerto Rico by announcing a 30-day residency in San Juan called No Me Quiero Ir de Aquí. The residency took place between July and September of 2025, with the first nine performances being exclusively for Puerto Rican residents. The performances were estimated to have brought in around $250 million to the economy of Puerto Rico.
Bad Bunny performs live during "No Me Quiero Ir De Aquí; Una Más" Residencia at Coliseo de Puerto Rico José Miguel Agrelot in San Juan, Puerto Rico.Photo by Gladys Vega/Getty Images
Bad Bunny's Super Bowl Halftime Performance
Bad Bunny was announced as the halftime performer for the Super Bowl LX match in September 2025.
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Tonight's performance is expected to run about 13 minutes long, and while Bad Bunny didn't reveal too many details about the performance itself, he did mention that viewers can expect "a huge party" full of celebration and culture.
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