The decision came on Feb. 5 and followed an investigation from the European Commission into the effects that features including infinite scrolling, autoplay, push notifications, and the fabled TikTok algorithm have on the minds of users. According to the commission's findings, "TikTok did not adequately assess how these addictive features could harm the physical and mental wellbeing of its users, including minors and vulnerable adults." What will follow is likely a lengthy legal battle that could end up with the app having to either change how it operates and/or pay a hefty fine. And while it sounds like the effects would be limited to Europe, they could have global ramifications. Here's what's going on with the state of TikTok in Europe, and what you need to know about what comes next.
The Digital Services Act's main focuses are on increased transparency, the ability to fight content moderation decisions, protections for minors, and most relevant in this case, non-algorithmic feeds and dark patterns. The EU's investigation into the app began in 2024, with regulators being concerned about the app encouraging a "rabbit hole effect" among viewers, as well as how secure the app might be for minors. According to the investigation's preliminary findings, the app is "constantly 'rewarding' users with new content," sourcing videos that "fuel the urge to keep scrolling and shift the brain of users into 'autopilot mode.'"
According to the EU, "TikTok disregarded important indicators of compulsive use of the app," specifically regarding nighttime use from minors, as well as users frequently coming back to the app after closing it. While the Commission does acknowledge the app's existing screen time management and parental control features, the organization also argues that these aren't enough.
Will TikTok get rid of infinite scrolling?
Regulators say that, if their findings are confirmed, the app must take more direct measures by changing how it operates. Examples for how to achieve this include "disabling features such as 'infinite scroll' over time" and "adapting its recommender system," aka algorithm. In other words, regulators are suggesting that TikTok get rid of its bread and butter. In addition, the Commission also brings up the possibility of implementing "screen time breaks," especially "during the night."
That means any TikTok users in the EU who are worried about losing access to key features needn't worry quite yet. However, if TikTok is found guilty of violating the Digital Services Act, it could face a fine of up to 6% of its "worldwide annual turnover," although this is up to the discretion of regulators. That would, however, add up to billions of dollars, and continuing to act in violation of the act rather than making changes could result in further fines.
While U.S.-based readers might think that their apps will remain clear from any EU regulatory changes, that may not be the case. Designing different products for different sections of the market takes time and money, and that's time TikTok might not be willing to spend. For instance, Apple's global move to USB-C in its products stemmed from European regulation as well.
That said, the European Commission's early calls for TikTok to change its operations are far from finalized. Even if TikTok is found guilty, it will likely enter a long back-and-forth while attempting to meet the Digital Services Act's requirements, and the solution the company and regulators land on could end up looking less severe than what the Commission suggested in yesterday's press release (I imagine TikTok will fight hard for infinite scroll). For instance, Google is still working with the EU on the specifics of ensuring its services comply with the DMA, a process that began in 2023 and is still being fine-tuned.
How to turn on TikTok's screen time management and parental controls
Called STEM, this feed only shows you educational videos about science, technology, engineering, and mathematics. To turn on the STEM feed, tap your profile icon at the bottom right of the app, then hit the three-lined menu icon in the top right corner. Navigate to Settings and privacy > Content preferences and toggle on STEM feed. This won't get rid of any of your other feeds, but it'll now be an option you can swipe to on the main menu.
Time and well-being and parental controls under Settings and privacy > Family Pairing.
Family Pairing is a bit more powerful, although not being a parent, it's something I haven't toyed around with. It lets you see your child's screen time and set limits they can't dismiss, as well as restrict who they can message and what their privacy and safety settings are. For a more detailed guide, click here.
What are the best TikTok alternatives, and how do I move?
If those controls still aren't enough for you, or the idea of regulators changing how TikTok works isn't what you're looking for, there are now a sizable number of TikTok alternatives you can try instead. Instagram Reels is the obvious one, although a popular recent choice is Upscrolled, which promises "every post has a fair chance to be seen," something that's been encouraging to users put off by the TikTok algorithm. An older alternative is RedNote, which is run by Chinese developer Xingyin Information Technology. It gained some popularity during early TikTok ban scares, although I'll admit I haven't heard of it as much recently.
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