In a recent conversation with Tara Cappel, founder of FTLO Travel, she told me about the term and explained that travelers today are trading the corporate, five-star hotel chains for a high-low mix that prioritizes cultural immersion.
Cappel started FTLO in 2016 with a specific mission: to create a brand that made young professionals—especially solo women—feel "heard and seen and comfortable to sign up for a group tour with strangers." Growing up in the tourist economy of Sun Valley, Idaho, Cappel understood early on that luxury isn't about isolating yourself from a destination; it's about connecting with it.
The formula resonated: today, a staggering 75% of her travelers are either repeat customers or word-of-mouth referrals. But as her original community has evolved over the last decade, so have their needs. "We really do care about the thread count on the sheets now," Cappel laughs.
Related: 6 Luxe 2026 Destinations Women Over 50 Will Love
What Exactly is Fluxury?
"We might stay at a more budget three-star hotel in a small town," Cappel explains. "But that saves budget for doing an incredible cooking class in the middle of a vineyard with a nice bottle of wine." It’s about piecing together an experience that combines premium details where they actually matter—like the quality of the trip leader and the food—with authentic stays that keep you engaged with the local community.
"Staying at a more modest hotel affords us the budget to have private boats for the day," says Cappel. This "Fluxury" trade-off allows travelers to spend their afternoon on a private excursion with wine and lunch, accessing hidden coves that are unreachable by land.
3 "Fluxury" Escapes for Summer 2026
If you're ready to test the Fluxury waters, here are three ways to do it this summer:
The Barcelona "Sea-to-Suite" Hack: Fly JetBlue’s newly launched daily non-stop from Boston to Barcelona. Spend three nights at the iconic W Barcelona—which is undergoing a massive rooms renovation—before hopping on a 3-Day Windstar Cruises' Taste of Southern France, sailing to Sète and Collioure. Windstar’s small-ship feel is the ultimate Fluxury move: you get the intimacy of a private yacht with the amenities of a luxury line.The Antibes Sanctuary: Take Delta’s brand-new nonstop flight from Boston to Nice (launching May 2026). Skip the massive resorts in Cannes and retreat to Villa Fabulite in Cap d'Antibes. This 12-room boutique hideaway offers the "Blue Mind" serenity women crave, with a heated pool and lush gardens just minutes from the coves.The FTLO Sardinia Signature: Join Cappel's own Sardinia tour, which has become a "can't stop booking" favorite. The trip bases you at Hotel Cala Luna in Cala Gonone, a boutique, family-run stay positioned directly on the Lungomare promenade. The Fluxury moment? Trading a corporate hotel for an 8-day immersion that a full-day private speedboat excursion through the Gulf of Orosei to explore neon-blue sea caves and the hidden beach of Cala Mariolu. As Cappel says, "Sardinia isn’t the kind of place you rush through… this island deserves your full attention."Related: What Is 'Deadzoning?' Why This New Travel Trend Is the Secret to a Stress-Free Vacation
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