Costco shoppers across the country are spotting a familiar, colorful box popping up in warehouses, causing more than a few double takes in the aisle. Personally, I cannot wait for this "girl dinner" staple to be available in bulk.
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Why Shoppers Are So Excited
View this post on InstagramFishwife recently announced it has been approved for a nationwide Costco expansion, with availability rolling out by region. The Northeast is expected to see it nationwide by the end of March, while San Diego and Los Angeles are slated for full rollout by the end of February. The brand's spicy tuna is already showing up in the Midwest, Northwest, Southeast, Bay Area and Texas, though some warehouses are selling through their inventory quickly.
Related: Costco's New 8-Pound Grab-and-Go Tray Feeds a Hungry Crowd With Ease
How to Eat It and Why It's Worth It
Fishwife combines that convenience with thoughtful sourcing and standout branding— just look at that gorgeous packaging. Founded in 2020 by Becca Milstein and Caroline Goldfarb, the company focuses on sustainably sourced seafood from well-managed fisheries while reclaiming a historically loaded term with a modern, cheeky twist.
Whether you're assembling a full tinned fish board or just upgrading your desk lunch, this nationwide rollout means one thing: girl dinner just got a Costco-sized glow-up.
Related: Costco Just Stocked a Beloved British Comfort Food Americans Rarely See at This Price
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