If your algorithm is even slightly food-curious, you've seen it: chic little tins arranged on wooden boards, paired with crackers, pickles and a glass of something fizzy. It's the ultimate low-effort, high-reward meal moment, beloved for its equal parts indulgent and practical feel. Until now, finding the most buzzed-about version of this pantry staple often meant specialty shops or pricey online orders. That's about to change in a big way.
Costco shoppers across the country are spotting a familiar, colorful box popping up in warehouses, causing more than a few double takes in the aisle. Personally, I cannot wait for this "girl dinner" staple to be available in bulk.
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Why Shoppers Are So Excited
View this post on InstagramThe product making waves is Fishwife, a woman-owned tinned fish brand that helped turn canned seafood into a modern obsession. Known for bold flavors, playful packaging and responsibly sourced fish, Fishwife has become a staple of the so-called "girl dinner" trend. Think protein-packed, no-cook meals that feel elevated without requiring a stove.
Fishwife recently announced it has been approved for a nationwide Costco expansion, with availability rolling out by region. The Northeast is expected to see it nationwide by the end of March, while San Diego and Los Angeles are slated for full rollout by the end of February. The brand's spicy tuna is already showing up in the Midwest, Northwest, Southeast, Bay Area and Texas, though some warehouses are selling through their inventory quickly.
That demand isn't surprising. Fans praise Fishwife for its savory flavors and versatile uses, whether piled onto toast, served with crackers and cheese or added to salads and pasta. Compared to traditional American canned seafood, this feels more like an affordable luxury than a last-resort pantry item.
Related: Costco's New 8-Pound Grab-and-Go Tray Feeds a Hungry Crowd With Ease
How to Eat It and Why It's Worth It
Tinned fish has surged in popularity thanks to its convenience and nutritional benefits. It's high in protein, rich in omega-3s and shelf-stable, making it ideal for quick meals and last-minute snacks. On social media, it's often used to create a dreamy snack plate that prioritizes ease and enjoyment.
Fishwife combines that convenience with thoughtful sourcing and standout branding— just look at that gorgeous packaging. Founded in 2020 by Becca Milstein and Caroline Goldfarb, the company focuses on sustainably sourced seafood from well-managed fisheries while reclaiming a historically loaded term with a modern, cheeky twist.
At Costco, the biggest draw may be the price and quantity. Buying Fishwife in bulk makes it far more accessible than the $4-a-can specialty store versions many shoppers are used to. If you've been curious but hesitant to commit, this is an easy entry point.
Whether you're assembling a full tinned fish board or just upgrading your desk lunch, this nationwide rollout means one thing: girl dinner just got a Costco-sized glow-up.
Related: Costco Just Stocked a Beloved British Comfort Food Americans Rarely See at This Price
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