This week, Miller Lite introduced the Damp January Club, designed to help Americans ease into the New Year without easing out of their social lives. It’s part of the brand's “Legendary Moments Start with a Lite” campaign starring Christopher Walken (yes, him). And in case you were wondering, yes, beer is still included in all of this.
Check out the clever new commercial starring the Academy Award winner, 82, below.
Learn more about the club and how to enter to win the unique new prizes at millerlite.com/dampjanuaryclub and @MillerLite on social media.
Meet the Treadmower, “made for getting cut while pretending to cut,” as the company’s YouTube post on Wednesday, Jan. 7 boasts. Check out the clever new ad campaign below.
And fans certainly seem on board with the unique new invention, flooding the comments section of Natty Light’s recent Instagram post promoting the Treadmower. “FEELING MOWTIVATED ???,” wrote one user, in reference to the brand’s new tagline, while another person commented, “This is the greatest invention in the history of inventions.”
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