Sixty percent of adults admit they cancel plans at least once a month — and during January, that habit really shines. A classic beer company has decided to take action.
This week, Miller Lite introduced the Damp January Club, designed to help Americans ease into the New Year without easing out of their social lives. It’s part of the brand's “Legendary Moments Start with a Lite” campaign starring Christopher Walken (yes, him). And in case you were wondering, yes, beer is still included in all of this.
"Starting with the Miller Lite Damp January Club launching Monday [Jan. 12], sign up for a chance to win The Dampest Keg Ever - proof that going damp this January doesn’t mean you’re missing out," the caption of Miller Lite's Instagram post on Friday, Jan. 9 reads. "Smaller pours. Same legendary hangs. Link in bio."
Check out the clever new commercial starring the Academy Award winner, 82, below.
Fans who join the Damp January Club have a chance to win exclusive prizes worth leaving the couch for — not just The Dampest Keg Ever, but also beer money to fill it and VIP merch as well.
Learn more about the club and how to enter to win the unique new prizes at millerlite.com/dampjanuaryclub and @MillerLite on social media.
A competing beer brand also just announced a clever new invention for these traditionally lonely winter months. Natural Light has introduced a first-of-its-kind “turfed treadmill” — literally — that’s engineered to simulate the simple joy of mowing the lawn.
Meet the Treadmower, “made for getting cut while pretending to cut,” as the company’s YouTube post on Wednesday, Jan. 7 boasts. Check out the clever new ad campaign below.
And fans certainly seem on board with the unique new invention, flooding the comments section of Natty Light’s recent Instagram post promoting the Treadmower. “FEELING MOWTIVATED ???,” wrote one user, in reference to the brand’s new tagline, while another person commented, “This is the greatest invention in the history of inventions.”
Hence then, the article about iconic actor 82 helps launch damp january club for beer fans during the dry month was published today ( ) and is available on Parade ( Saudi Arabia ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( Iconic Actor, 82, Helps Launch 'Damp January' Club for Beer Fans During the Dry Month )
Also on site :
- Yeison Jiménez, Colombian Popular Music Star, Dies in Plane Crash at 34
- Ex-husband charged in deaths of Monique and Spencer Tepe
- Aldi's Cutesy Wreath Will Add the Most Beautifully Romantic Vibes to Your Front Door for Valentine's Day