Even Spencer Krug, who wrote the twenty-year-old song, can't believe how it's taken off after being featured in Jacob Tienery's hit television show.
Letting Heated Rivalry use his song was an "easy" decision, Krug told The Globe and Mail. "For one, the premise of a sexy, gay hockey show sounds fun. And two, Jacob Tierney is someone we're familiar with as a band. I met him before, years ago, when he was first starting up. We talked a little bit then about me doing music for one of his projects."
"[She] came over and said, 'You're such a big part of this.' She wrote out Heated Rivalry for Dummies notes for me, and we watched episode five. And it is a big moment. More instances of this kept happening," said Krug.
But he can't believe how much the song has benefited from that scene: it's reportedly up 3,000% in Spotify streams. It is, by far, Wolf Parade's most popular song, with over 24 million streams on Spotify alone. "We had no idea that the song would trend the way it is, or that it would be such, like, a main character in that last episode," he said.
As Stereogum pointed out, Krug has a Patreon set up where he's gone into the history of "I'll Believe In Anything." He shared a snippet of the making-of on Instagram.
But good news, Heated Rivalry fans: you will be able to hear the song if you catch an upcoming Wolf Parade show. "We almost always play it live. I'm curious how this changes the reception of the song. It's all very surprising," said Krug.
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