Formula 1’s global boom keeps rewriting the business playbook – but even in a sport swimming in sponsors, streaming deals and celebrity cachet, cracking the very top tier of world sport remains brutally exclusive.
In the newly released 2025 list of the world’s 50 most valuable sports franchises, only two F1 heavyweights managed to muscle their way onto the grid – leaving some of the sport’s most successful current winners in the dust.
Ferrari once again led the way for Formula 1, landing 26th on Forbes’ global rankings with a valuation of $6.5 billion. The Scuderia’s enduring brand power – supercharged by the arrival of seven-time world champion Lewis Hamilton – saw it tie with NFL royalty, the Pittsburgh Steelers.
Mercedes weren’t far behind. The Brackley-based squad surged back into the top 50 at 34th overall, valued at $6 billion and sitting alongside iconic American franchises like the Chicago Bulls and the Los Angeles Chargers.
After missing out entirely in 2024, Mercedes’ return underlines just how much weight legacy, success and global recognition still carry in this list.
Yet even Ferrari, the most valuable team in Formula 1, ranked outside the top 25 – a reminder of just how dominant American sports brands remain on the world stage.
The Champions Left Behind
The real shocker, however, isn’t who made the list – it’s who didn’t. Despite a historic 2025 campaign that saw McLaren sweep both the Drivers' and Constructors' Championships, Zak Brown’s team was conspicuously absent from the top 50.
Even with a 500% appreciation in value over the last five years and a recent valuation of roughly $4.5 billion, the Woking squad still has a few billion to go before it can challenge the likes of the Dallas Cowboys, who topped the list at an eye-watering $13 billion.
Joining McLaren in the "omitted" club is Red Bull Racing. Despite Max Verstappen’s continued dominance and the team's massive global presence, the Milton Keynes outfit failed to break into the elite top 50.
Similarly, Lawrence Stroll’s ambitious Aston Martin project, which has seen massive investment in infrastructure and a flurry of new sponsors, remains on the outside looking in for now.
While the NFL continues to dominate the rankings, the trajectory of Formula 1 is clear. With a growing American fanbase and rising media rights fees, it likely won't be long before the orange of McLaren and the blue of Red Bull are fighting for position on Forbes’ front page.
Read also: Forbes reveals 2025 F1 rich list, with one rookie raising eyebrows
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