Recently, the former Indian captain approached the Delhi High Court after noticing that his name, images, likeness, and persona were being used without permission on social media platforms and e-commerce websites.
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The case is scheduled to be heard next on December 22. Gavaskar has been directed by the justice to submit the specific URLs of the infringing content he wants removed within 24 hours through his counsel, and the platforms like Google, Meta, and X must take action within seven days.
Delhi High Court asks platforms to act quickly on Sunil Gavaskar's complaint
As reported by ANI, Justice Manmeet Pritam Singh Arora stated, “Let them act on the complaint. I don't understand why parties are resisting it or why they are not availing that mechanism.”
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Court warns against AI Deepfakes and identity misuse in Sunil Gavaskar case
This includes fake statements wrongly linked to him, where he is shown as criticizing Gautam Gambhir and other cricketers, along with a fabricated comment related to Virat Kohli.
At the same time, the Delhi High Court has also made it clear that genuine satire, creative work, news reporting, and commentary should not be restricted.
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