Hallmark Media officially shut down its TV Everywhere app on March 31, 2026. That means the free app that let cable and satellite subscribers log in with their provider credentials to watch Hallmark content on streaming devices is now gone.
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It was free to download and didn't require a separate subscription beyond your existing cable or satellite package, which is why Hallmark fans loved it!
Why did Hallmark shut it down?
But here's the thing: Hallmark isn't alone in this. Disney (ABC, Freeform, FX, NatGeo), Paramount (Comedy Central, CMT, MTV, TV Land), Warner Bros. Discovery and NBC have all made similar moves in recent years. It makes sense when you think about it—networks are consolidating their digital efforts and pushing viewers toward their own dedicated platforms. For example, they'd rather people use Hallmark+ to stream content rather than go through a free app using their cable login because Hallmark+ is a paid subscription that—unlike TV Everywhere—generates revenue and gives Hallmark full control over the viewer relationship.
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How Can I Still Watch Hallmark?
Hallmark's separate Hallmark+ streaming service also continues to operate outside of the cable TV realm. For $7.99 a month (or $79.99 a year), it offers ad-free, on-demand access to hit original movies and fan-favorite shows like When Calls the Heart.
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How can I watch Hallmark Channel?
Other services that carry Hallmark Channel include Sling TV (with the Lifestyle Extra add-on), Hulu + Live TV, Fubo, YouTube TV and DIRECTV Stream.
Are viewers upset?
Reactions have been mixed. Some longtime users are frustrated by the loss of its convenient access on their streaming devices. But with so many alternative ways to watch, most fans seem to be taking the change in stride and finding a new path to get their Hallmark fix!
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