The beloved grocery chain took to Instagram on Wednesday, April 1 with what appeared to be an exciting new product launch: a lip mask flavored like their iconic Chile Lime Rolled Corn Tortilla Chips. The tangy, slightly spicy fan-favorite snack is already something of a cult item, so the idea of wearing it on your lips sent followers into a frenzy. The only problem? It was a joke.
“The way i would go crazy for this tho,” one user noted while another agreed, “Um is it sad that I would actually use this.”
“Okay lip plumperrr,” a fourth shared.
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The mini sheet cake line has developed a passionate following, with flavors ranging from Dark Chocolate Ganache and Strawberry to seasonal hits like Pumpkin Spice and the newer Cookies 'n' Cream and Toasted Coconut varieties. But for many, the Lemon version reigns supreme.
A Redditor who claims to work for Trader Joe's and has access to an internal lookup system offered some relief though, posting that the cake is expected to arrive in April.
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