According to the Global Hotel Alliance (GHA)'s 2026 Travel Trends Survey, travelers are looking to recalibrate, not retreat.
She also added that travelers are no longer just curious to explore destinations; they want to explore the depths of themselves.
Here are three wellness travel trends we're likely to see rise like the moon in 2026, according to recent research.
"After submitting ourselves to vagus nerve stimulators, red light therapy, and vitamin shots, we’re returning to more spiritual wellness practices that often take place outdoors and with others," Jen Murphy writes for Condé Nast Traveler.
2. Nature Immersion
In 2026, travelers will be spending more intentional time in nature, not necessarily just more time in nature.
Interest in U.S. national parks, where travelers can indeed touch grass, has surged 35 percent for 2026, and Airbnb bookings for nature and outdoor experiences are outpacing all other categories.
3. Skincare-Specific Travel
According to Booking.com’s 2026 Travel Predictions, nearly 80% of travelers are open to "glow-cations" in the upcoming year. They're seeking skin-specific treatments tailored to their personal skincare needs. And nearly six in 10 (59%) would even use AI to help them identify destinations aligned with their personal skincare needs.
Travelers going on "glow-cations" are exploring everything from ancient thermal rituals to cutting-edge DNA and microbiome testing.
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