Automation & AI: Why Hotels Need the Basics Before the Brilliance ...Middle East

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We have been promised that AI will “transform” operations overnight. Well, AI is definitely leading to a transformation, I’m just not sure about “overnight”. The reality revealed by h2c’s 2025 Global AI & Automation Study is far more pragmatic. Most hotel groups still confuse automation and AI, and this confusion is slowing down returns, blocking adoption, and delaying efficiency gains that could be achieved today.

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