The ICC should be focusing only on the upcoming events, as the coming year is set to see the ICC Men's T20 World Cup and the ICC Women's T20 World Cup as well. They will then be hosting the ICC ODI World Cup in 2027, but instead of focusing on this, they have landed in another fix.
The ICC is in a very tricky situation, as Reliance Industries-owned JioStar, which secured the media rights of the ICC until 2027, has informed the International Cricket Council's governing body that it intends to end the deal for the tournaments ahead of the actual contract period.
However, the ICC, on the other hand, has recorded a surplus of $474 million, which implies that not the game of cricket but the platform is not bearing success.
ICC to find new streaming partner ahead of ICC T20 World Cup 2026
As per the report, the ICC is seeking a value of $2.4 billion for the contract, which is less by comparison than the ICC's 2024-27 rights, which would be estimated at around $3 billion with at least one men's tournament every year.
Netflix and Prime Video among options to be explored by the ICC
The report also mentions that the ICC has approached several big houses like Sony Pictures Networks India (SPNI), Netflix, and Amazon Prime Video; however, as of now, none have shown immense interest in acquiring the rights due to the ICC's high pricing.
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