Universal is in early discussions with Warner Bros. Discovery to license DC Comics characters for future attractions, according to Bloomberg—a development that could bring an entirely new lineup of superheroes into Universal’s parks.
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But with new ownership and a renewed push to rethink DC’s global footprint, Warner Bros.’ licensing strategy appears to be shifting—and Universal is well-positioned to take advantage.
Marvel Super Hero Island at Islands of Adventure—home to The Amazing Adventures of Spider-Man and The Incredible Hulk Coaster—still operates under an old licensing contract that predates Disney’s 2009 purchase of Marvel. Universal can keep the land, but it can’t add new Marvel characters or build anything tied to the modern MCU.
As one Redditor put it, “This would be a game changer…Harry Potter, Nintendo and DC superheroes all in one resort? That IP strength alone is crazy.” Another added, “Gotham in one park, Metropolis across the way in another—right into my veins, please.”
DC’s universe—which includes Gotham City, Metropolis, iconic villains and decades of fandom—is perfectly in line with its strategy to build out fully immersive, highly themed lands. A new DC-inspired land could deliver everything from next-generation dark rides to environments built around heroes like Batman, Superman and Wonder Woman—some of the most beloved characters in the superhero multiverse.
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