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The perfume is housed in a croissant-shaped bottle with a brown-tinted design that mirrors the golden hue of a pastry fresh from the oven, and each bottle contains 15 milliliters of the fragrance. Instead of a standard retail launch, Lidl is offering shoppers a chance to win the perfume through a limited Instagram giveaway running Dec. 4–18 on the @lidlus account.
Part of a Bigger Holiday Celebration at Lidl
View this post on InstagramShoppers can also expect the return of seasonal products, adding even more festive flair to the aisles. But it's the fragrance that has captured the internet's imagination. With its playful bottle and bakery-inspired aroma, Eau de Croissant stands out as one of the most creative holiday launches of the year.
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