How Generative AI Commerce Will Upend the Hotel Booking Game? ...Middle East

The travel industry is standing at the edge of another seismic shift. Just as online travel agencies (OTAs) revolutionized hotel distribution two decades ago, a new player is emerging; not a company, but an algorithm. With ChatGPT now capable of completing real transactions, artificial intelligence is moving from inspiration to execution, transforming how travelers search, compare, and book their stays.

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