James Cameron Is Ready to Walk Away From 'Avatar' Franchise if 'Fire and Ash' Flops ...Saudi Arabia

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"[At] 19, I dreamed the world," the Terminator writer and director told Matthew Belloni on his The Town podcast.

On December 19, 2025, the third film in the franchise, Avatar: Fire and Ash, will be released. Despite Avatar and Avatar: The Way of Water earning more than $5 billion globally, Cameron is still nervous about the third film's success.

He claims that if it doesn't, he can "absolutely" walk away from the franchise he's poured so much of his years and energy into.

"People tend to dismiss sequels," he noted. "Unless it's the third Lord of the Rings film and you want to see what happens to everybody. Which, in my mind, this is the culmination of a story arc. But that may not be how the public sees it."

"People have redirected -- their habit patterns have redirected to streaming, to prioritizing access, and availability, and comfort over venturing out, going to the dedicated experience," he said. "People are still going to the movies, but it's only 75% of what it was in '19, and it hasn't rebounded."

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