The Las Vegas Grand Prix marked both the end of the F1 Academy racing season and the series debut in Sin City, with Red Bull's Chloe Chambers taking first place in the race and Mercedes's Doriane Pin crowed 2025 champion. But the women in motorsport are just getting started.
Since 2022, F1 Academy has grown tremendously, broadcast in 160 territories with a Netflix documentary to show for the fan hype. Formula 1's 2025 Global Fan Survey showed that female fans now account for three in four new fans, with 42 percent of females from the 100,000 people surveyed confirming they already follow F1 Academy.
F1 Academy is collaborating with big-name brands (many of which target women), including Hello Kitty via a grandstand and 36-piece collection, shoppable at the F1 Hub in the Venetian; and the announcement of the official LEGO Racing team on the grid in 2026. 75 percent of girls surveyed think racing sounds exciting, while 52 percent could see themselves as an F1 Academy or race car driver one day, according to research performed by LEGO. While a walk through the paddock will show you that men are still very much at the forefront of F1's commercialization (they are the "celebrities" so many fans want to see), the women's presence in Vegas could be felt, and it made me proud to be a female F1 fan.
Here, six of the women racers - including Ferrari's Maya Weug, Tommy Hilfiger's Alba Larsen, Red Bull Ford's Chloe Chambers, Alpine's Nina Gademan, Red Bull's Rafaela Ferreira, and Mercedes's Doriane Pin - told Popsugar what they see for the future of women in motorsport, why they're proud to be role models for young girls, and how they define their signature style on and off the track.
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