Egypt’s cafés are no longer only for drinking coffee, and retail stores are no longer just for shopping. Across Cairo, a new wave of hybrid spaces is blending leisure, design, and self-care in a way that reflects changing consumer habits and a growing appetite for creative, community-oriented experiences. These spaces, often called hybrid lifestyle environments, are part of a global movement that prioritizes experience over transaction. A 2022 Retail Futures report by The Future Laboratory, a consultancy, identified a rise in “hyperphysical stores,” which are physical spaces designed to engage the senses and foster real-world connection. Such environments often combine elements of cafés, wellness studios, and art galleries, creating spaces where people interact rather than simply purchase. Maison 69, a gallery-like boutique in Zamalek and New Cairo, was among the first to introduce this idea to Egypt when it opened in 2018. The concept boutique blends Egyptian craftsmanship with international brands, bringing together art, fashion, and design in a space styled as a modern home. Beyond retail, it features a café and bookstore that make it a place to gather as much as to shop. By curating design workshops and…
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