NBA 2K League Relaunches as ‘Entertainment Universe’ Featuring NBA Players, Content Creators; Take-Two CEO Reframes Esport as ‘Competitive Situation Within a Lifestyle’ ...Middle East

A revamped version of the esports league tied to the “NBA 2K” video game franchise launched Monday with a new focus on original, entertainment programming starring NBA players, content creators, and celebrities. Led by NBA Take-Two Media (NBAT2), a joint venture between the NBA and “NBA 2K” publisher Take-Two Interactive Software, the new NBA 2K […]

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