At their core, SMART goals are designed to help you stay on task and focused on your outcome. If you’re not familiar with SMART goals, let’s break down the acronym:
Measurable
Relevant
It was conceptualized by George T. Doran in 1981, who took to the Management Review to criticize what he saw as many companies’ poor goal-setting.
How do you implement SMART goals in your life?
SMART goals work best when you lay them out clearly. You should be writing SMART goal statements, making sure your statement contains all five of the criteria. For example, if you’re a freelance photographer working on a big wedding, you could write, “My goal is to have all the wedding photos edited and sent to the clients by next Friday. I will do this by setting aside time at 10 a.m. every day of the week to edit them in batches." You can also add something like, "Accomplishing this goal will keep me ahead of schedule, ensure I am paid on time, and earn me a positive customer review.” I often find that tying some stakes to the goal and making sure I keep them in mind helps me stay focused.
You can also use other productivity techniques to complement those five elements. For instance, with the SMART goal above, you should use time boxing and time blocking to clearly set aside that 10 a.m. work time in your calendar.
Productivity guru Brian Tracy says you should think of your SMART goals like a personal mission statement, using them to outline precisely what you need to do, how you’ll do it, and when you’ll have it done. The beauty of using these parameters to set goals is that anything that falls outside of the five guidelines can be disregarded so you can focus on the most important elements. Write them in your planner or on your phone, so you can always see them, and refer to them in all their straightforward simplicity when you need a reminder of what your priorities should be.
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