“Eat the frog” means “do the day’s worst task as soon as you wake up.” It comes from a quote attributed to Mark Twain, though there are a few different versions floating around. (Lifehacker Editor-in-Chief Jordan Calhoun, for example, calls it “swallowing the frog,” which sounds more awful for reasons I can’t quite pinpoint.) Basically, what Twain is alleged to have said (though there isn’t much proof he really did) is that if you have to eat a frog, you should do it straight away in the morning so the worst part of your day is immediately behind you.
What’s in it for you?
As Tracy explains on his blog, your “frog” is whatever your biggest, most important task is at any given moment: “It is the one you are most likely to procrastinate on if you don’t do something about it.”
If no particular task is filling you with dread, you can replace something unpleasant with something important or resource-heavy. To determine which of your to-dos is most pressing—and, thus, is the frog you should eat—you can use a prioritization system like the Eisenhower matrix or the 1-3-5 method. In fact, the 1-3-5 technique helps you structure your day around the completion of one major task, three medium ones, and five little ones, making it ideal for frog-eating.
It's similar to the two-minute rule, which says you should jump on any and every task that takes fewer than two minutes the moment it occurs to you. Your frogs may take longer than two minutes, but the idea that you should simply tackle them instantly without deliberating or procrastinating is crucial. Get into the habit of just doing things.
Ideally, make your ranked to-do list the night before so you have nothing to think about when you wake up and you can get right to business. As you build this habit and mindset, at some point, moving on to the smaller activities—even if they’re important—will feel like a reward.
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