There’s a saying that time is a flat circle, and that has applied to music as well, with songs from over a decade ago recirculating and trending on TikTok for a brand new generation.
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Kid Cudi is the latest recipient of a Gen-Z boost, as his 2008 track “Maui Wowie” has exploded on TikTok and received a boost on streaming platforms like Spotify.
The “Maui Wowie” challenge has taken off in recent weeks, which was seemingly started by TikTok user @aaronxbrownn, who hung off a crosswalk street sign while rapping along, “Going back to Honolulu just to get that/ That Maui Wowie, that Maui Wowie.”
Thousands have participated in the challenge, hanging from various street signs and traffic lights, and Kid Cudi joined in on the trend himself earlier this week.
“Yeeaaaaaaaaa Thank u to everyone for posting my song and havin fun and showing love!!! 17 years old and timeless,” he captioned the clip, which finds him in front of Progressive Field in his hometown of Cleveland.
“Kid cudi so tuff he participates in his own trend,” one fan commented.
“Maui Wowie” landed on Cudi’s A Kid Named Cudi debut mixtape, which arrived in July 2008. The breezy track is produced by Plain Pat, and its revival has even found a way to the charts.
The track debuted at No. 24 on the Hot R&B/Hip-Hop Songs chart and the ode to smoking hit No. 2 on the Bubbling Under Hot 100.
Fans shouldn’t expect much new music from Cudi, as he announced his plans to step away and pursue other creative endeavors following the release of “Once.” “It’s gonna be a while between now and the next Kid Cudi album,” he said. “So I wanted to leave you with a little something that could motivate you, uplift you… I made it earlier this year, just f—ing around in the studio.”
Watch Kid Cudi’s addition to the “Maui Wowie” challenge below.
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