The beloved fast food chain recently took part in Jimmy Fallon's new reality competition series, On Brand, which sees the comedian and On Brand Agency's chief marketing officer Bozoma Saint John lead contestants on their journey to creating a winning campaign. In the episode, which aired on Friday, Oct. 10, the challenge was to create a "conversation-worthy" beverage for Sonic and a catchy jingle to go along with it.
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Bourbon Caramel Iced Coffee Lands at Sonic
The "playful" yet "bold" concoction is made with Sonic cold brew, its signature ice nuggets and "rich" bourbon caramel flavor (it's non-alcoholic, don't worry). The drink is then finished with a whipped topping, swirls of caramel drizzle and a miniature cowboy hat garnish for "a country-inspired twist."
Sonic brings 'On Brand With Jimmy Fallon' creation to menus, officially debuting the Bourbon Caramel Iced Coffee later this month.Those who want a taste before everyone else can order it exclusively through the Sonic App beginning on Monday, Oct. 20. It will then officially launch on menus at participating Sonic locations two weeks later, on Nov. 3 for about $3.69 for a medium (prices may vary).
In it for the art? Tune into new episodes of On Brand with Jimmy Fallon airing Tuesdays and Fridays on NBC and streaming next day on Peacock.
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