Sonic is getting a new menu item–one that was first seen on TV.
The beloved fast food chain recently took part in Jimmy Fallon's new reality competition series, On Brand, which sees the comedian and On Brand Agency's chief marketing officer Bozoma Saint John lead contestants on their journey to creating a winning campaign. In the episode, which aired on Friday, Oct. 10, the challenge was to create a "conversation-worthy" beverage for Sonic and a catchy jingle to go along with it.
After a fierce competition, a winning recipe was decided and now a version of it is heading to Sonic–but only for a limited time. Now introducing: the Bourbon Caramel Iced Coffee, inspired by the winning drink created by New York-based contestant and social media strategist, Bianca Fernandez.
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Bourbon Caramel Iced Coffee Lands at Sonic
The "playful" yet "bold" concoction is made with Sonic cold brew, its signature ice nuggets and "rich" bourbon caramel flavor (it's non-alcoholic, don't worry). The drink is then finished with a whipped topping, swirls of caramel drizzle and a miniature cowboy hat garnish for "a country-inspired twist."
Sonic brings 'On Brand With Jimmy Fallon' creation to menus, officially debuting the Bourbon Caramel Iced Coffee later this month.The new Bourbon Caramel Iced Coffee is heading to participating Sonic locations across the country later this month, dropping in the chain's mobile app first before it makes it grand debut nationwide.
Those who want a taste before everyone else can order it exclusively through the Sonic App beginning on Monday, Oct. 20. It will then officially launch on menus at participating Sonic locations two weeks later, on Nov. 3 for about $3.69 for a medium (prices may vary).
Until then, fans can enjoy the rest of its fall-ready offers like its Salted Caramel collection, which includes a Salted Caramel Toffee Iced Coffee and Salted Caramel Croissant Bites. Those craving something even sweeter are invited to sip on its Halloween-inspired Trick or Treat Blasts made with confectionery favorites like M&M's, Oreos and Heath candy bars. And then, of course, there's always the original staples that will always have your back, like Sonic's iconic Ocean Water.
In it for the art? Tune into new episodes of On Brand with Jimmy Fallon airing Tuesdays and Fridays on NBC and streaming next day on Peacock.
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