Sora, OpenAI's TikTok for AI slop, is currently the number one free app on the iOS App Store. The app makes it possible for users to generate hyper-realistic short-form videos from simple AI prompts. If you find your TikTok or Instagram feeds to feature a few too many posts made by humans, Sora offers you a feed devoid of any manmade content: Everything you see, from OpenAI CEO Sam Altman roasting a Pikachu on the grill, to speeches from Martin Luther King Jr. about Xbox Game Pass, is entirely fabricated and generated by the Sora video model. As the kids say, we are so cooked.
OpenAI is pitching Cameos as a fun way to communicate and share with friends. I, and others like me, see it as a deepfake machine, with the potential to generate videos of anyone doing just about anything. OpenAI would disagree, of course. The company promises it has "guardrails" in place designed to prevent generations that are harmful or offensive, as well as the misuse of other people's likenesses. In order to set up a cameo, you need to take a video of yourself while speaking, which gives the video model the information needed to plop you into these short clips. Ideally, you are in control of your cameos: If you don't want other people generating videos of you, you can choose to block them from being made. If you don't like a video someone made with your cameo, you can request that OpenAI delete it from Sora—even if you didn't make the video yourself.
These settings only apply once you set up your cameo. If you simply use the app to watch videos, there are no settings for you to adjust. However, if you have made a cameo, you can use a few control to limit how it is used.
Only me: No other Sora users can use your cameo.
Mutuals: Anyone you follow who follows you back can use your cameo.
Note that changing these settings will only apply to videos going forward. If you originally allowed mutuals or all users to use your cameo, but you drop down to people you approve, or even just yourself, all previous videos made with your cameo will remain on the platform.
Delete other people's videos that use your cameo
If you see a video that someone made using your cameo and you don't want it on the platform anymore, you can ask OpenAI to delete it. To do so, open the video, then choose "Report." Here, you can request a takedown. OpenAI says it will "review and take action" if the video uses your cameo "against your settings or rules." That's a little too vague for my liking, but it's good to know this system is in place if you find yourself in this position.
There are still a lot of potential risks
It's great that OpenAI is giving users controls who can use their likeness in Sora videos, but, in my view, it's just not enough. OpenAI created a tool that lets other users seamlessly place you into AI-generated videos. The risk for misuse is simply too great to think of this product as anything other than a deepfake disaster waiting to happen.
I don't know where we're going from here, but I know one thing: I'll never use the cameo feature on Sora, and I'd encourage you to do the same. If you already have, restrict your settings as much as you're willing to.
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