Published in July 2025, the lineup comprises several heavy-hitters across skincare, makeup, and haircare, with the most iconic picks chosen by the publication's beauty editors. "We test dozens of products a week—and hundreds, if not thousands, of products each year. Still, even though we are constantly trying the latest and greatest and switching up our routines, there are some beauty buys we’ll never stop going back to," the outlet explained.
Elle dubbed the must-have the "all-in-one beauty fixer" (Vaseline launched its first-ever product in 1870), adding that the iconic buy has become a staple among shoppers over time due to its multi-purpose abilities: "it also works as a subtle highlighter or as a primer under perfume to extend the longevity of a scent."
View this post on InstagramOne person couldn't help but rave: “The texture is smooth and non-greasy, making it easy to apply and absorb into my skin. I have noticed a significant improvement in the hydration and softness of my skin since using this product. I also appreciate that it is fragrance-free, which is perfect for those with sensitive skin like myself. Overall, I highly recommend Vaseline products for anyone looking for a reliable and effective skincare solution.”
As with most products, however, there are mixed reviews. Some claim it doesn’t live up to the hype, with others reporting that it "does not hydrate anything on your body or make anything better," "is so greasy," "is too thin to provide protection," and has an unpleasant, "grainy" texture.
Related: 56-Year-Old Toner, Ranked Among Best Beauty Products of All Time, Remains a 'Miracle in a Bottle' Nearly 6 Decades Later
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